How I design a logo?
I understand that your logo is the visual representation of your brand and is the first impression that potential customers will have of your business. That's why I follow a thorough and collaborative logo design process to ensure that we create a logo that truly captures the essence of your brand.
1
RESEARCH
I begin by conducting research on the client's brand and their industry to gain a better understanding of their target audience, competitors, and market trends. I also work with the client to identify their brand's personality, values, and goals to ensure that the logo design aligns with their vision.
2
BRAINSTORM
When I have gathered all of the information, I begin my research, generating ideas, extracting keywords for the brand, and building a mood-board that fits the design style that the client desires.
3
DESIGN
Design is a step in the process that leads to the creation of multiple logo concepts with varying typography and colors. Between sketching, digitizing, and presentations, we get client feedback and unlimited revisions until we arrive at a final logo that we both like.
4
Delivery
After the final logo is approved, I begin creating source files for web and print. I save the logo in a variety of mockups and colors. Along with the source files, I create a PDF file that shows how to use the logo in various lockups and on different backgrounds , and many more.
Process I shared on YouTube